Product Case Study: FamPay App
Introduction: FamPay, now rebranded as FamApp is a financial platform designed for the younger generation in India. It focuses on financial inclusion, aiming to provide teenagers and young adults with a seamless and secure way to manage their finances. FamApp offers a unique “Spending Account” that allows users to save, spend, earn, and learn about money. Overview: Serviceable Age Group: Open for everyone ages 11 and above. Unique Selling Proposition: India’s first-ever doodle card for teens and a spending account without the need for a traditional bank account....